Privacy Policy.
How Playbex collects, uses, and protects your personal data — written plainly, not in legalese.
General
At Playbex ("Company"), we respect your privacy and are committed to protecting your personal data. This Privacy Policy ("Policy") explains how we, as a data controller, collect, use, and protect your personal information when you use our website (the "Website") and any related communications and services, in accordance with applicable data protection laws.
We may update this Policy periodically by publishing a new version on our Website. Please check this page occasionally to remain informed of any changes.
What data, for what purposes, and on what legal grounds do we process?
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Purpose 01
Delivering services & responding to enquiries
Full name, email address, phone number, messenger type / nickname (ID), your iGaming expertise, industry expertise, job title, company name, and communication content. Collected directly from you.
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Purpose 02
Customer support & responding to requests
Name, email address, phone number, messenger type / nickname (ID), message content, and any other information you voluntarily provide. Collected directly from you.
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Purpose 03
Sending marketing materials
Name, email address, phone number (optional), company name, industry/sector. Collected directly from you. You can opt out at any time.
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Purpose 04
Website usage analytics & UX improvement
IP address, browser type, device information, screen resolution, operating system, referring URL, pages visited, session duration, interactions (clicks, scrolls), and geolocation (if available). Collected automatically via cookies/analytics tools.
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Purpose 05
Preferences, performance & statistics
Cookie identifiers, language preferences, session history, click paths, interaction behaviour, analytics data. Collected via cookies and similar technologies placed on your device.
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Purpose 06
Website security & IT integrity
IP address, access logs, user agent, browser/device metadata, time and duration of sessions, and detected anomalies (e.g., unusual login attempts). Collected via server logs, security monitoring, and firewall tools.
How do we share your data?
We may share personal data with the following parties. Any third party processing your data must do so in accordance with applicable data protection laws and our instructions.
- Professional advisors (e.g., legal, IT, compliance).
- Service providers (e.g., hosting, email delivery/validation, analytics) under data-processing agreements.
- Governmental or supervisory authorities where required by law.
International data transfers
Some service providers may be located outside your jurisdiction and/or the EEA. Where applicable, we implement appropriate safeguards.
Adequacy decisions
We rely on adequacy decisions issued by the European Commission where applicable.
Standard Contractual Clauses
SCCs approved by the European Commission, with additional safeguards where required.
Data retention
We retain personal data only as long as necessary for the purposes stated above or to comply with legal obligations. Specific retention periods may vary depending on the purpose and legal requirements.
Security of your data
We use administrative, technical, and organizational measures to protect your information against unauthorized access, unlawful processing, accidental loss, destruction, or damage.
This Website uses SSL encryption so that data you transfer cannot be read by third parties during transmission (look for "https://" and the lock icon in your browser).
You should also take reasonable steps to protect your information — such as keeping antivirus updated, applying software updates, using device passwords, and choosing strong, unique passwords.
Your data protection rights
Subject to applicable law, you may have the following rights.
Access
Request a copy of the personal data we hold about you.
Rectification
Ask us to correct inaccurate or incomplete data.
Erasure
Request deletion of your data ("right to be forgotten").
Restriction & objection
Restrict or object to how we process your data.
Data portability
Receive your data in a structured, machine-readable format and transfer it to another controller.
Withdrawing consent
Where processing is based on consent, you can withdraw it at any time by contacting us (see Contact us below). This will not affect the lawfulness of processing that occurred before withdrawal.
Filing a complaint
If you believe your rights have been infringed, you may lodge a complaint with your local supervisory authority. For EU residents, this is pursuant to Article 77 GDPR.
Contact us
If you have questions about this Policy or wish to exercise your rights, reach us directly.
We aim to respond to all privacy requests within 30 days.
Cookie Policy
We use cookies and similar tracking technologies to understand how people use our Website and to improve performance, functionality, and security.
What are cookies?
Cookies are small text files stored on your device by your browser. They help make our Website more user-friendly, efficient, and secure. Some are session cookies (deleted when you close your browser); others are persistent (remain until deleted or they expire).
Consent management
When you visit the Website, a cookie banner lets you manage your preferences. You can accept all cookies, reject non-essential cookies, or customize settings across categories such as functional, performance, analytics, and advertising.
Browser controls
Most browsers let you manage cookies through their privacy or security settings. Disabling certain cookies may impact your experience and limit Website functionality.
Questions about your data?
Our team responds to all privacy enquiries within 30 days. You can also request our data room to see how Playbex handles operator data end-to-end.